The Indian Outdoor advertising industry saw a robust growth of 14% in 2014 and is expected to keep up the momentum in the next couple of years. Though the industry is growing at a steady pace but there are multiple challenges which bring down the overall efficiency of the OOH advertising. With growing alternate forms of media i.e. mobile and digital media it is very important that OOH industry revamps itself and braces the technology to prepare itself for a bloming future.
BMS is an online marketplace for media and advertising industry focused towards bridging communication and trade barriers. Current way of AD space trading has several lacunae which not only makes trading a complex exercise but also negatively impacts the value realization on money spent. BMS is built to bring clients and media owners on a single platform where they can interact and close a mutually benefiting deal. It’s an approach which can be seen as a bridge between current modus operandi and the futuristic way of media trading which will support real-time and effective decision making.